Tip #1: Eight (8) Tips on How to Start Making Money by Blogging

Tip No. 1:



1. Find a topic to write about.

• To give you an idea how challenging it is to start making money by blogging, here are some statistics.

General social media statistics 2012

• On average in one year, we will share 415 pieces of content on Facebook, we’ll spend an average of about 23 minutes a day on Twitter, tweeting a total of around 15,795 tweets, we’ll check in 563 times on Foursquare, upload 196 hours of video on YouTube, and send countless emails

• Social networking is still the fastest-growing active social media behaviour online, increasing from 36% of global Internet users to 59% managing their profile on a monthly basis by the end of 2011

• This is followed by updating a microblog (e.g. Twitter), which increased from 13% to 24%, and uploading video which increased from 21% to 27%. Monthly ‘forum’ contribution declined significantly from 38% to 32%, while blog-writing stagnated at 27%.

• There are now over 2.8 billion social media profiles, representing around half of all internet users worldwide.\

• There are 70 million WordPress blogs worldwide

• There are 39 million Tumblr blogs worldwide

• 4 out of 5 internet users visit social networks and blogs

Social media statistics for Asia (Pacific), Europe, South America and North America 2012

• China is the most socially-engaged market in the world, with 84% of Internet users contributing at least once a month to either social networking, blogging, video-uploading, photo-sharing, microblogging or forums – they are followed by Russia, Brazil and India

• 44 per cent of all online users are in Asia, with China accounting for 485 million people (even though countrywide internet penetration is just 36%)

• 76% of American social media users and 69% of European users are classified as ‘spectators’ – passive users who read other posts but don’t post their own. ‘Creators’ (active posters) are just one quarter of users.

• 76% of China users and 80% of Indian social media users are ‘creators’ of social media.

• Japan has an overwhelming majority of ‘spectators’ (the only Asian region showing figures as low as Western markets)

• Philippines has the highest social media penetration, with more than 90% of its Internet users visiting a social networking site every month, followed by Australia at 89% and Indonesia at 88%

• Over 70% of Southeast Asia’s Internet users are very influenced by website advertisements on social media

• 7/10 Southeast Asian consumers have liked or followed a brand on social media, compared to a global average of 52%

Social media for business statistics 2012

• 36% of social media users post brand-related content

• 2 out of 3 social media users believe Twitter influences purchases

• 50% of people follow brands in social media
• 75% of companies now use Twitter as a marketing channel

• 60% of employees would like help from employers to share relevant content

• 40% of companies admit to having no training or governance of social media

• 41 percent of the class of 2011 used social media in their job search

• 38% of CEOs label social media a high priority, and 57% of businesses plan to hike their social media spend in 2012

• One in three small businesses are now using social media

• 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement

• 39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn and 18% Google+

• Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent of their fans, posts from pages with 100,000 fans reach 20 percent to 30 percent of their fans and posts from pages with 1,000,000 or more fans reach 10 percent of their fans

• Be the first in the category

Most bloggers would benefit from using as few categories as possible. This avoids blog clutter in your sidebar, and avoids presenting readers with a forbidding list of dozens of different topics. When you’re planning your blog, think about how many categories you really need … can two of your topics be conflated into one? Try not to be too specific, at least to start with. Even if your blog’s been going for a while, you’ll find that some categories are too narrow – anything which contains under 5% of the total posts on your blog can probably be ditched.

• Check out Amazon.com for categories worth choosing from.

Are you having fun yet?


Let's go to Tip No. 2...